Privacy policy

1. Controller

Alpine Perspective GmbH
Maneggstrasse 33, 8041 Zurich, Switzerland
Email: hey@mrbinly.com

We process personal data under the Swiss Federal Act on Data Protection (FADP) and, where visitors from the European Economic Area are concerned, under the General Data Protection Regulation (GDPR).

2. In short

This is a static website. Fonts, images and videos are served from our own hosting. Apart from audience measurement, the site sets no cookies and makes no connection to third-party servers.

For audience measurement we use Google Analytics. You can opt out at any time — via the banner at the bottom of the page or "Cookie settings" in the footer. The site works in full either way.

3. Hosting and server logs

The site is hosted by Netlify (Netlify, Inc., 512 2nd Street, Suite 200, San Francisco, CA 94107, USA). When you open a page, technically necessary connection data is processed: IP address, date and time, the address requested, the amount of data transferred, browser type and operating system.

This data is required to deliver the site and to defend against attacks. The legal basis is our legitimate interest in a secure and functioning website (Art. 6(1)(f) GDPR). A data processing agreement is in place with Netlify; transfers to the USA are covered by the European Commission’s Standard Contractual Clauses.

4. Pre-orders and payment

When you place a pre-order you leave this website and go to the checkout operated by Stripe (Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Dublin 2, Ireland). You enter your payment and delivery details there.

What is processed

• Name and delivery address
• Email address
• The goods ordered, the amount and the time of the order
• Payment method and the payment details Stripe reports back to us

We never receive or store full card details. They are entered with Stripe and processed there. All we see is whether a payment succeeded, and the last digits of the payment method used.

Purpose

Fulfilling your order: payment, delivery, order confirmation, questions about your order, and handling withdrawal, returns and warranty claims.

Legal basis

Performance of the contract (Art. 6(1)(b) GDPR). For keeping the records, additionally compliance with legal obligations (Art. 6(1)(c) GDPR).

Recipients

Stripe as the payment provider, and the logistics company we task with the delivery, as far as that is needed to get the parcel to you. Stripe also processes data in the United States; that transfer is covered by the European Commission’s standard contractual clauses. Stripe’s privacy notice is at stripe.com/privacy.

Retention

We keep order and payment records for as long as commercial and tax law requires. After that we delete them.

5. Newsletter and launch signup

If you sign up through one of the forms, we process your email address, the language version you used and the date and time of signup. Submissions are received through Netlify Forms and stored there in our account.

Purpose

• A message as soon as MR BINLY^™ is available
• Notes about the launch and the state of delivery

Nothing else. We do not pass addresses on to third parties and we do not sell them.

Legal basis

Your consent (Art. 6(1)(a) GDPR). You can withdraw it at any time with effect for the future — via the unsubscribe link in every email, or informally to hey@mrbinly.com. The lawfulness of processing carried out before withdrawal is unaffected.

Retention

Until you withdraw consent, and at most twelve months after launch unless you want to keep hearing from us. Once you withdraw, we delete the address.

Spam protection

The forms contain a field that is invisible to humans (a “honeypot”). If it is filled in, Netlify discards the submission as automated. No additional personal data is collected in the process.

6. Fonts

The fonts used (Bricolage Grotesque, Inter) are served from our own hosting. Opening the site makes no connection to Google servers.

7. Videos

The video clips are served from our own hosting and are only loaded once you deliberately start a clip. No services such as YouTube or Vimeo are embedded.

8. Social media profiles

The footer of this site links to our profiles on Instagram, TikTok and Pinterest. These are plain links — no embedded content, no plugins. Opening this page transfers no data to these providers.

Only when you click one of the links do you leave our site; the respective provider's privacy policy then applies — Meta Platforms Ireland Ltd. (Instagram), TikTok Technology Ltd. and Pinterest Europe Ltd., all Ireland.

9. Audience measurement with Google Analytics

We use Google Analytics 4 (measurement ID G-4792QCSVEB), a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. It tells us how the site is found and used — which sections get read and where people drop off.

Opt out at any time

On your first visit a banner at the bottom of the page points out the measurement. If you opt out there, Google's measurement script is no longer loaded.

Your decision is kept in your browser's local storage under the key mrb-consent — not in a cookie. It never leaves your device.

Data processed

• truncated IP address (Google Analytics 4 shortens it before storing)
• pages viewed, time spent and the order of your visits
• where you came from (referring site, search engine, campaign)
• device type, screen size, browser, operating system, approximate location at country or city level
• a random identifier in cookies (_ga, _ga_*) that recognises your device

Legal basis and retention

Our legitimate interest in improving the site. The cookies expire after two years at most; the data in Google Analytics is deleted after 14 months.

Transfers to the USA

Our contracting party is Google Ireland Limited, but processing in the USA by Google LLC cannot be ruled out. This is covered by the European Commission's Standard Contractual Clauses, and Google LLC is certified under the EU-US Data Privacy Framework. US authorities may under certain circumstances access such data without the same legal remedies being available as in the EU or Switzerland.

Opting out

"Cookie settings" in the footer of every page brings the banner back, so you can opt out with one click. Nothing is measured from then on. Cookies already set can be removed in your browser settings. Google also offers a browser opt-out add-on.

10. Your rights

In relation to us, you have the right to:

• access to the data we hold about you
• rectification of inaccurate data
• erasure
• restriction of processing
• data portability
• object to processing based on legitimate interests
• withdraw consent with effect for the future

Just write to hey@mrbinly.com.

You also have the right to lodge a complaint with a supervisory authority — in Switzerland with the Federal Data Protection and Information Commissioner (FDPIC), in the EEA with your local data protection authority.

11. Changes

We will update this policy if the processing changes — for instance when a shop or a newsletter delivery service is added at launch. The version published here is the one that applies.

Last updated: September 2026